A calibrated blend of three cannabinoids including THC, CBG and THCV

provides gentle mood-boosting, mindfulness-enhancing effects.

DENVER (July 29, 2024) — Wana Brands, North America’s most trusted edibles brand, has added another innovative formula to the company’s science-backed “Optimals'' line. While previous Optimals formulations have targeted specific wellness goals like enhanced sleep or stress relief, these new “Quick Lift” Gummies feature a calibrated blend of the cannabinoids THC, CBG and THCV (plus 30+ upliftng terpenes), specifically formulated to lift your mood and help you feel more tuned into all of life's little pleasures.

“As we uncover more information about cannabinoids and how they interact with each other, we are discovering new opportunities to create products that speak to very specific outcomes,” said Joe Hodas, President of Wana Brands. “A growing number of consumers are seeking out ways that cannabinoids can help them negotiate daily or occasional stresses, and Wana Optimals Quick Lift is a great example of how integrating three key cannabinoids can achieve results unlike any other gummy on the market.”

The U.S. market for minor cannabinoids like CBD, CBG and others is expected to grow to $33.3 billion by 2030, according to Grand View Research. This projected growth will be spurred primarily by an increasing demand for alternative therapeutic options, as well as the ongoing legalization of cannabis-based products and reduced stigma surrounding such products. The Quick Lift formulation complements the intoxicating effects of THC by pairing it with CBG, a stress-relieving compound that can temper THC’s potential unwanted side effects, including paranoia and anxiety. Additionally, the rare cannabinoid THCV can support enhanced focus, keeping consumers alert and engaged even while enjoying a euphoric THC high.

Third party focus group respondents who sampled Quick Lift reported overwhelmingly positive effects on their mood, stress levels, and focus. Participants indicated that they could see themselves using the formulation as an alcohol substitute before and during social engagements, to feel more present and alert when spending time with loved ones or during a favorite activity, or to relieve stress and improve mood following stressful situations at work.

Each Quick Lift package contains 50mg THC, 50mg CBG and 50mg THCV, with each gummy containing 5mg THC, 5mg CBG and 5mg THCV in a mouth-watering Clementine Shine flavor. Powered by Azuca TiME technology, Quick Lift effects can be experienced in just 5-15 minutes.

“The world of cannabinoids continues to excite us and provide new opportunities for products we could not have imagined just a few years ago,” said Mike Hennesy, Vice President of Innovation at Wana Brands. “Quick Lift is an amazing example of how our ongoing education about the cannabis plant and its capabilities will result in products that can help a broadening segment of the consumer population.”

Quick Lift is the fifth formulation in Wana Brands’ innovative Optimals product line, which incorporates groundbreaking formulations to help consumers fall asleep (Fast Asleep), stay asleep longer (Stay Asleep), relieve stress (Quick Calm) manage physical discomfort (Quick Relief) and now, boost mood (Quick Lift). All five products are currently on shelves in Colorado.

Wana Brands: Enhance Your Life

With North America’s largest distribution footprint, cannabis edibles producer Wana Brands is a top international brand available in 20 U.S. states, the U.S. territory of Puerto Rico and nine Canadian provinces and territories, generating close to $300 million in retail sales annually across more than 3,000 dispensaries. Through industry-leading innovation, Wana is developing cutting-edge use-case formulations and recipes, such as Wana Quick Fast-Acting Gummies, the top-selling quick-onset edible, and the Optimals Fast Asleep formulation. Wana is committed to the communities it serves by supporting more than 50 charitable organizations in the markets where the company operates. For more information, visit www.wanabrands.com. Subscribe to Wana’s e-newsletter. Follow Wana on Instagram, LinkedIn, and X.