Benzinga: Why Partnerships Are The Lifeblood Of The Cannabis Industry

Given the capital challenges cannabis companies face in scaling up their businesses in the U.S. and Canada, partnerships can be a critical part of the equation. At the Benzinga Cannabis Capital Conference Monday in Miami Beach, several business leaders within the cannabis space discussed their strategies and success stories establishing mutually beneficial partnerships.

One of the advantages of being self-funded for Wana Brands: the company had to figure out how to make money quickly, and partners played a major role in that process, said CEO Nancy Whiteman.

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